Strategic event consulting for companies that want to use events professionally
We provide strategic advice to your company, develop a clear event strategy and empower your team to plan, market, and execute events professionally.
This is how our event advice works
From strategy workshops to continuous support: we provide clarity, structure and a plan that works.
Strategy workshop & goal definition
In an in-depth kick-off workshop, we analyze your current situation: goals, resources, target audiences, past events, current challenges, and opportunities. Together, we define KPIs, success metrics, and strategic guidelines. The result: complete clarity on where your event strategy needs to lead.
Developing your event strategy
Based on analysis and objectives, we develop a customized event strategy for your company. It encompasses positioning, program components, thematic structure, target audience segmentation, annual planning, budget parameters, team structure, and role allocation - all of which are measurable, prioritized, and feasible.
Consulting, coaching & knowledge transfer
We support your team through regular strategy sessions, coaching and tactical coordination. We answer questions, solve problems, optimize decisions and empower your team to carry out professional event work independently. With templates, checklists, tools and structured processes.
Accompanying accountability & performance tracking
We ensure that the strategy is implemented: with clear KPIs, monthly evaluations,responsibilities and rapid, data-based optimization. You maintain control, yourteam stays in focus, and the event strategy evolves iteratively.
Event formats
Customer events
Attract new customers and retain existing ones with events that achieve results.
Whether for lead generation, relationship building or brand activation: We design and implement events that contribute specifically to your sales and marketing goals.
Typical formats:
- • Customer event
• Launch event
• Marketing and sales event
• Real estate event: Groundbreaking & topping-out ceremony
• Mastermind
• In-house exhibition
Professional events & conferences
- Position yourself as a thought leader in your industry.
- We design seminars, conferences, congresses and meetings with depth of content, professional direction and strong impact, from stage concept to networking format.
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- Typical formats:
- • Technical conference
• Sales meeting
• Business Congress
• Community event
• Seminar - • Marketing meeting
- • Technical conference
Company anniversary & employee events
Celebrate success, strengthen your team, and create memorable experiences.
Whether cozy, creative or spectacular - we stage your corporate event in such a way that it fits the culture, target group and message.
Typical formats:
- • Company anniversary
• Christmas party
• Summer party
• Staff honoring
• Kickoff event
• Company party
Evening & gala events
Celebrate milestones with style and substance. Whether it's 25 years of corporate success or an exclusive customer dinner - we create emotional moments that will leave a lasting impression.
Typical formats:
• Dinner and gala event
• Charity gala
• Awards ceremony
• VIP reception
• Evening event
• Opening ceremony
Roadshows & pop-up events
Bring your brand to where your target audience is. With mobile event formats, we enable you to be present in different regions - efficiently planned, creatively implemented and staged in a targeted manner.
Typical formats:
• Road show
• Pop-up event
• Brand activation
• Exhibition consulting
• Exhibition stand design
• Exhibition stand conversion
Partner & network events
Strengthen relationships with partners, retailers, and multipliers.
We create the right framework for exchange, motivation and strategy development, from incentive trips to partner meetings.
Typical formats:
• Sales and dealer meeting
• Networking event
• Partner Day
• Marketing, influencer & PR event
• Community event
• Incentive trip
Request event consulting now
Briefly describe your event requirements, and we will get back to you shortly.
What happens next:
Strategic event design
We develop an individual, targeted event concept that presents your message emotionally and has a lasting effect.
Participants, marketing & sponsors
We handle communication, marketing, ticketing and partner management - for full control with minimal effort.
Digital project management & organization
With digital tools, clear processes and experienced project managers, we manage your event efficiently down to the last detail.
Event implementation & on-site direction
On site, we ensure that everything runs smoothly, provide professional coordination, and an experience that will delight your guests.
Customer Testimonials
Transfermarkt's 25th anniversary
25 years of Transfermarkt: an anniversary combining international and family ties
25-year-old
jubilee
An emotional brand experience
with a binding effect for guests
200
guests from all over Europe
Transfer market
Transfermarkt GmbH & Co. KG
Shop your job
30 career orientation events for young people in NRW
Career orientation event series
for young people
30
events
> 3300
participants
Alexander Wrobel
Online Experience GmbH
Real Estate Summit 2025 + 2026
The Real Estate Summit: Where the real estate sector of tomorrow is created
Technical seminar
with exhibitor area and VIP dinner
Seminar as a platform
to acquire customers
160
participants
.avif)
Hans Schneider
Schneider Marketing GmbH
5 reasons why our event consulting works
Clarity instead of uncertainty
With a clear strategy, defined KPIs and a structured plan, you can make better decisions - faster and more confidently.
Empower your team
We provide templates, processes, know-how and coaching. In the long term, your team will become independent, efficient and reliable in its implementation - even as events grow and the number of participants increases.
Measurable results
Whether it's the number of participants, partner revenue or internal efficiency: track progress, and optimize our approach based on data.
C-level sparring
As TÜV-certified event & sales psychology experts, we align marketing, sales and HR into a cohesive, strategic approach
Accountability that brings results
Regular check-ins, clear to-do lists, and ongoing performance reviews ensure that strategies don’t get buried in files but are actually implemented.
Request event consulting now
Briefly describe your event requirements, and we will get back to you shortly.