Strategic event consulting for companies that want to use events professionally
We provide strategic advice to your company, develop a clear event strategy and empower your team to professionally plan, market and implement events.
This is how our event advice works
From strategy workshops to continuous support: we create clarity, structure and a plan that works.
Strategy workshop & goal definition
In an intensive start-up workshop, we analyse your initial situation: goals, resources, target groups, past events, current challenges and opportunities. Together, we define KPIs, success standards and strategic guidelines. The result: absolute clarity as to where the event strategy must lead.
Develop your event strategy
Based on analysis and objectives, we develop an individual event strategy for your company. It includes positioning, program components, topic architecture, target group logics, annual planning, budget framework, team structure and role distribution: everything can be measured, prioritized and realistically implemented.
Consulting, coaching & knowledge transfer
We support your team through regular strategy sessions, coaching and tactical coordination. We answer questions, solve problems, optimize decisions and empower your team to carry out professional event work independently. With templates, checklists, tools and structured processes.
Accompanying accountability & performance tracking
We ensure that the strategy is implemented: with clear KPIs, monthly evaluations, responsibilities and rapid, data-based optimization. You maintain control, your team stays in focus, and the event strategy evolves iteratively.
Event formats
Customer events
Attract new customers and retain existing ones with events that achieve results.
Whether for lead generation, relationship building or brand activation: We design and implement events that contribute specifically to your sales and marketing goals.
Typical formats:
- • Customer event
• Launch event
• Marketing and sales event
• Real estate event: Groundbreaking & topping-out ceremony
• Mastermind
• In-house exhibition
Professional events & conferences
- Position yourself as a thought leader in your industry.
- We design seminars, conferences, congresses and meetings with depth of content, professional direction and strong impact, from stage concept to networking format.
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- Typical formats:
- • Technical conference
• Sales meeting
• Business Congress
• Community event
• Seminar - • Marketing meeting
- • Technical conference
Company anniversary & employee events
Celebrate success, strengthen your team, and create memorable experiences.
Whether cozy, creative or spectacular — we stage your company event in such a way that it fits the culture, target group and message.
Typical formats:
- • Company anniversary
• Christmas party
• Summer party
• Staff honoring
• Kickoff event
• company party
Evening events & gala events
Celebrate milestones with style and substance. Whether it's 25 years of corporate success or an exclusive customer dinner — we create emotional moments that will be remembered for a long time.
Typical formats:
• Dinner and gala event
• Charity gala
• Awards ceremony
• VIP reception
• evening event
• Opening ceremony
Roadshows & pop-up events
Bring your brand to where your target audience is. With mobile event formats, we enable you to be present in different regions — efficiently planned, creatively implemented and staged in a targeted manner.
Typical formats:
• Road show
• Pop-up event
• Brand activation
• Exhibition consulting
• Exhibition stand design
• Exhibition stand conversion
Partner & network events
Strengthen relationships with partners, retailers, and multipliers.
We create the right framework for exchange, motivation and strategy development, from incentive trips to partner meetings.
Typical formats:
• Sales and dealer meeting
• Networking event
• Partner Day
• Marketing, influencer & PR event
• Community event
• Incentive trip
Request event advice now
Briefly describe your concerns about your event and we will get back to you as soon as possible.
It continues like this:
Strategic event design
We develop an individual, targeted event concept that presents your message emotionally and has a lasting effect.
Participants, marketing & sponsors
We handle communication, marketing, ticketing and partner management — for full control with minimal effort.
Digital project management & organization
With digital tools, clear processes and experienced project managers, we manage your event efficiently down to the last detail.
Event implementation & on-site direction
On site, we ensure a smooth process, professional direction and an experience that delights your guests.
5 reasons why our event consulting works
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Clarity instead of uncertainty
With a clear strategy, defined KPIs and a structured plan, you can make better decisions — faster and more securely.
Empower your team
We provide templates, processes, know-how and coaching. In the long term, your team will become independent, efficient and reliable in its implementation — even as events grow and the number of participants increases.
Measurable results
Whether it's the number of participants, partner revenue or internal efficiency: We define clear KPIs, measure development and optimize based on data.
C-level sparring
As TÜV-certified event & sales psychology experts, we bring marketing, sales and HR into a uniform, strategic line.
Accountability that brings results
Regular check-ins, clear to-dos and ongoing performance analyses ensure that strategies do not disappear into folders, but are implemented.
Request event advice now
Briefly describe your concerns about your event and we will get back to you as soon as possible.