More participants. More sponsors. More revenue.
We ensure full houses, strong partners, and profitable events through targeted participant acquisition, a clear marketing strategy, and professional sponsorship.
This is how we fill and refinance your event
From target group analysis to campaign management and sponsor support, this is where we layt he groundwork for a full house and satisfied partners.
Goal definition & target group analysis
First, we work together to define objectives, target audience segments, and attendanc goals: Who should attend, how many seats need to be filled, and how much sponsorship revenue are we looking to generate? From there, we establish reach goals, budget parameters, and marketing channels - all of which are measurable and realistic.
Marketing strategy & campaign setup
We develop a marketing strategy that effectively combines owned, earned, and paid channels. Whether it’s LinkedIn, Meta, email, partner networks, or sponsor communications, we define messaging, funnels, and timing, including campaign structure, target audience setups, and a testing plan.
Attendee acquisition & ticketing funnel
We set up high-performance landing pages, registration processes and ticketing funnels that are designed to attract attendees. From ad placement to registration forms and email reminders, everything is tailored to boost sign-ups, lower the cost per registration, and increase attendance rates.
Sponsorship concepts & partner acquisition
We develop transparent sponsorship packages for you, along with a corresponding booklet. Placement, visibility, and benefits are clearly defined. This allows us to secure additional revenue streams and ensure that sponsors feel professionally supported and prominently represented.
Continuous optimization & reporting
Throughout the entire marketing campaign, we monitor performance and adjust target audiences, creative assets, and budget allocation. Through regular reporting, you’ll receive data-driven analyses of registrations, cost per lead, conversionrates, and sponsorship revenue, enabling you to make informed decisions based on maximum transparency.
Event formats that we market
Customer events
Attract new customers and retain existing ones with events that achieve results.
Whether for lead generation, relationship building or brand activation: We design and implement events that contribute specifically to your sales and marketing goals.
Typical formats:
- • Customer event
• Launch event
• Marketing and sales event
• Real estate event: Groundbreaking & topping-out ceremony
• Mastermind
• In-house exhibition
Professional events & conferences
- Position yourself as a thought leader in your industry.
- We design seminars, conferences, congresses and meetings with depth of content, professional direction and strong impact, from stage concept to networking format.
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- Typical formats:
- • Technical conference
• Sales meeting
• Business Congress
• Community event
• Seminar - • Marketing meeting
- • Technical conference
Company anniversary & employee events
Celebrate success, strengthen your team, and create memorable experiences.
Whether cozy, creative or spectacular - we stage your company event in such a way that it fits the culture, target group and message.
Typical formats:
- • Company anniversary
• Christmas party
• Summer party
• Staff honoring
• Kickoff event
• company party
Evening events & gala events
Celebrate milestones with style and substance. Whether it's 25 years of corporate success or an exclusive customer dinner - we create emotional moments that will leave a lasting impression.
Typical formats:
• Dinner and gala event
• Charity gala
• Awards ceremony
• VIP reception
• Evening event
• Opening ceremony
Roadshows & pop-up events
Bring your brand to where your target audience is. With mobile event formats, we enable you to be present in different regions - efficiently planned, creatively implemented and staged in a targeted manner.
Typical formats:
• Road show
• Pop-up event
• Brand activation
• Exhibition consulting
• Exhibition stand design
• Exhibition stand conversion
Partner & network events
Strengthen relationships with partners, retailers, and multipliers.
We create the right framework for exchange, motivation and strategy development, from incentive trips to partner meetings.
Typical formats:
• Sales and dealer meeting
• Networking event
• Partner day
• Marketing, influencer & PR event
• Community event
• Incentive trip
Who benefits from event marketing?
In-house event managers
Anyone who is responsible for organizing events in-house but doesn’t have years of event experience or established agency structures to fall back on. Event consulting establishes transparent processes, provides a solid basis for decision-making, and ensures realistic planning, thereby reducing risks and preventing costly mistakes in both planning and execution.
Event Organizers
Event organizers looking to professionalize, refine, or scale their events. Consulting helps you critically evaluate existing concepts and strategically refine them. The goal is to establish a financially sustainable structure with clear priorities and manageable costs.
Executive assistants
People who organize events in addition to their day-to-day work, without being professional event planners. Event consulting provides clear guidelines, direction, and confidence in decision-making, resulting in professional events without overwhelming operational demands.
Companies without an in-house event department
Companies, particularly SMEs, that want to host events but do not have a dedicated event department. Event consulting acts as strategic sparring partner, providing structure and guidance. Internal teams are empowered to make informed decisions and execute events professionally.
Request event marketing now
Briefly describe your event requirements, and we will get back to you shortly.
What happens next:
Strategic event design
We develop an individual, targeted event concept that presents your message emotionally and has a lasting effect.
Participants, marketing & sponsors
We handle communication, marketing, ticketing and partner management - for full control with minimal effort.
Digital project management & organization
With digital tools, clear processes and experienced project managers, we manage your event efficiently down to the last detail.
Event implementation & on-site direction
On site, we ensure that everything runs smoothly, provide professional coordination, and an experience that will delight your guests.
Customer Testimonials
Real Estate Summit 2025 + 2026
The Real Estate Summit: Where the real estate sector of tomorrow is created
Technical seminar
with exhibitor area and VIP dinner
Seminar as a platform
to acquire customers
160
participants
.avif)
Hans Schneider
Schneider Marketing GmbH
Level Up Your Mind 2025 + 2026
Level Up Your Mind 2025: 460 people in Vienna experience their transformation
Personal development event
with VIP dinner
Verdopplung
and brand loyalty
800
participants
Markus and Martin Siuda
Corvis GmbH
Entrepreneur Boot Camp 2025
Entrepreneur boot camp: Strategic knowledge event with sales impact
Specialist seminar
with exhibition area
Leads, consultations,
and branding - expanding the personal brand
70
participants
Markus Rotter
Rotter Consulting GmbH
5 reasons why you should work with us
Structure instead of chaos
With TÜV-certified processes, dedicated points of contact, and clear procedures, we create absolute reliability - from the initial briefing to the event follow-up.
Experience that makes decisions easier
Over 320 successfully implemented events across Europe: We know what works - and what doesn't. Benefit from our best practices without any detours.
Speed & digital efficiency
Thanks to digital tools, automated processes and experienced project teams, we can also implement complex projects in record time - without loss of quality.
Events that sell
We always think of events holistically: as a strategic marketing tool that creates visibility, gains customers and strengthens relationships.
Emotions that work
With psychologically based event direction, multi-sensory storytelling and precisely staged experiences, we create real connections - and a lasting impression on your event participants.
Request event marketing now
Briefly describe your event requirements, and we will get back to you shortly.