Strong strategies for powerful events
Well-founded event concepts with impact — psychologically well thought-out, measurably successful and precisely tailored to your goals
The process:
This is how strategic event planning works perfectly
From the first workshop to psychological fine-tuning — this is where the foundation for measurably successful event experiences is created.
Conception workshop
In a 60-90 minute workshop, we get to know each other, define your goals and determine the strategic direction. We discuss target groups, budget frameworks, initial ideas and all relevant details — as a solid basis for your effective event concept.
Psychological event strategy
Based on the definition of goals and a comprehensive analysis, we develop your individual event strategy. We take into account budget, timing, location, program, logistics, catering, participant management and all relevant parameters, including overall event psychology — for a sustainable foundation for your event.
Event psychological conception
We make your event effective not only from an organizational point of view, but also from a psychological point of view. Through targeted dramaturgy and process planning, multi-sensory experience and activating content, we create moments that influence behavior, emotionally anchor your brand and are remembered for the long term.
Project plan & milestone planning
We will provide you with a structured project plan with clear responsibilities, deadlines and budget framework. From this, we derive a concrete roadmap, prioritize tasks, set milestones and ensure maximum transparency — both internally and externally. This keeps your event on track at all times.
Events that we design and implement
Customer events
Attract new customers and retain existing ones with events that achieve results.
Whether for lead generation, relationship building or brand activation: We design and implement events that contribute specifically to your sales and marketing goals.
Typical formats:
- • Customer event
• Launch event
• Marketing and sales event
• Real estate event: Groundbreaking & topping-out ceremony
• Mastermind
• In-house exhibition
Professional events & conferences
- Position yourself as a thought leader in your industry.
- We design seminars, conferences, congresses and meetings with depth of content, professional direction and strong impact, from stage concept to networking format.
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- Typical formats:
- • Technical conference
• Sales meeting
• Business Congress
• Community event
• Seminar - • Marketing meeting
- • Technical conference
Company anniversary & employee events
Celebrate success, strengthen your team, and create memorable experiences.
Whether cozy, creative or spectacular — we stage your company event in such a way that it fits the culture, target group and message.
Typical formats:
- • Company anniversary
• Christmas party
• Summer party
• Staff honoring
• Kickoff event
• company party
Evening events & gala events
Celebrate milestones with style and substance. Whether it's 25 years of corporate success or an exclusive customer dinner — we create emotional moments that will be remembered for a long time.
Typical formats:
• Dinner and gala event
• Charity gala
• Awards ceremony
• VIP reception
• evening event
• Opening ceremony
Roadshows & pop-up events
Bring your brand to where your target audience is. With mobile event formats, we enable you to be present in different regions — efficiently planned, creatively implemented and staged in a targeted manner.
Typical formats:
• Road show
• Pop-up event
• Brand activation
• Exhibition consulting
• Exhibition stand design
• Exhibition stand conversion
Partner & network events
Strengthen relationships with partners, retailers, and multipliers.
We create the right framework for exchange, motivation and strategy development, from incentive trips to partner meetings.
Typical formats:
• Sales and dealer meeting
• Networking event
• Partner Day
• Marketing, influencer & PR event
• Community event
• Incentive trip
It continues like this:
Strategic event design
We develop an individual, targeted event concept that presents your message emotionally and has a lasting effect.
Participants, marketing & sponsors
We handle communication, marketing, ticketing and partner management — for full control with minimal effort.
Digital project management & organization
With digital tools, clear processes and experienced project managers, we manage your event efficiently down to the last detail.
Event implementation & on-site direction
On site, we ensure a smooth process, professional direction and an experience that delights your guests.
Customer Testimonials
Real Estate Summit 2025
The Real Estate Summit: Where the real estate sector of tomorrow is created
Technical seminar
with exhibitor area and VIP dinner
Seminar as a platform
to acquire customers
160
subscriber
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Hans Schneider
Schneider Marketing GmbH
5 reasons why you should work with us
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Structure instead of chaos
With TÜV-certified processes, fixed contacts and clear procedures, we create absolute reliability — from initial briefing to follow-up.
Experience that makes decisions easier
Over 320 successfully implemented events across Europe: We know what works — and what doesn't. You benefit from best practices without detours.
Speed & digital efficiency
Thanks to digital tools, automated processes and experienced project teams, we can also implement complex projects for you in record time — without loss of quality.
Events that sell
We always think of events holistically: as a strategic marketing tool that creates visibility, gains customers and strengthens relationships.
Emotions that work
With psychologically based event direction, multi-sensory storytelling and staged experiences, we create real connections — and a lasting impression on your event participants.
Request a concept discussion now: free of charge & non-binding
You can easily arrange a personal meeting via our contact page, call us directly or leave a short message. During the interview, you will receive initial ideas and clear recommendations for your event.
