SELFMADE season 4: Amazon Prime premiere meets authentic Berlin vibe

For Leonard Geßner, we organized the premieres of the fourth and fifth season of his hit series SELFMADE (airing on Amazon Prime) at the Musik brauerei Berlin and the Blitzclub in Munich. A real experience for fans, partners, and the media. From location scouting to commissioning all service providers to participant management, we turned the creative concept into a powerful reality.We also oversaw and commissioned the visual appearance and branding.

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The premieres were emotional live moments that transcended the screen. In anexclusive atmosphere, creative content met a real community with goosebump moments, cameras, and standing ovations. The season premieres were not simply “communicated”, but tangibly staged. This is an example of how brands can use storytelling events to anchor themselves in the minds and hearts of their target audience.

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